Four Barclaycard products top Card Awards 2010
05 Feb 2010 15:46 GMT
Best Industry Innovation of the Year – Visa CodeSure Card
Best Online Initiative – mybarclaycard
Best Credit Card Marketing Campaign of the Year – Waterslide
Best Card Design of the Year – Simplifying Payments
Barclaycard has taken four prizes at The Card Awards 2010, in recognition of its exceptional achievements over the last twelve months. The range of awards is testament to the breadth and depth of the Barclaycard product portfolio: from groundbreaking technological developments to innovative design and marketing.
Barclaycard developed the CodeSure Card – awarded Best Industry Innovation of the Year – in association with Deloitte and Visa Europe in 2009, with EMUE Technologies. The card has a keypad and LCD screen embedded into it, to support remote network access; it is also compatible with Verified by Visa which could prevent card not present (CNP) fraud and identity theft associated with online banking, telephone authentication and other remote channels.
mybarclaycard, a revolutionary new online account servicing system launched in 2009, scooped Best Online Initiative in recognition of how much simpler it makes account management and monitoring for customers. The new service gives customers more control over their accounts by allowing them to choose how they view their account information and spending.
Best Credit Card Marketing Campaign of the Year was awarded to the Waterslide advertising campaign, which demonstrates how contactless payment technology makes payments simpler for both consumers and retailers. The campaign was viewed as more contemporary than previous campaigns and has helped to signal Barclaycard as a driver of innovation, and specifically contactless payments, as well as making it fresh, flexible and approachable. This modern, innovative feel is further acknowledged by the judges with Barclaycard winning the Best Card Design of the Year award for its new look cards.
Notes to Editors:
Barclaycard, part of Barclays Retail and Business Banking, is a leading global payment business which helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer their customers or members payment options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe and Africa.
Key facts published in August 2011;
- number of UK customers: 12.0m
- number of International customers: 10.2m
- number of retailer/merchant relationships: 90,000
Barclays.com